Jasmine Sethi ran a thriving private dental practice — and like so many dentists, she experienced firsthand the daily friction that comes with managing the front end of a practice. Scheduling bottlenecks, insurance verification headaches, claims that fall through the cracks — the administrative burden was real, and it was getting in the way of patient care.

So she did something about it. Jasmine partnered in building Dentistry Automation with a simple but powerful belief: If AI-driven automation could transform the workflow in her own practice, it could transform practices everywhere. She became her own first test case — piloting the platform, refining it in the real world of a live practice, and seeing the results speak for themselves.

Today, as EVP of Growth, Jasmine brings that practitioner’s lens to everything she does — from how the company talks to its customers, to how its products are built and positioned. She bridges the gap between clinical reality and technology innovation in a way that few can: as someone who has stood at both the chair and the whiteboard.

Jasmine is energized by the remarkable moment dentistry finds itself in — where AI isn’t a distant promise but a present-day tool reshaping how practices operate, grow, and deliver care. Her mission is to make sure every dental practice and DSO can access that future, starting today.